在当代报纸的竞争中,报业通过向下级区域发展、缩小定位区域、从收费变为免费,获得逆市而上的竞争优势。报纸通过社区报填补受众的碎片化空间,通过地铁报占领渠道开拓发展,通过免费报夺回被新媒体抢走的市场……本文作者提出一系列的报业拓展策略。 In the competition of contemporary newspapers, the newspaper industry has gained a competitive edge in the adverse market by turning to the subordinate regions, narrowing the positioning area and changing from toll fees to free ones. Newspaper through the community newspaper to fill the audience’s fragmented space, through the occupation of the channel to open up the development of Metro, through the free newspaper won back by the new media snatched the market ... ... The author of this article put forward a series of newspaper business expansion strategy.