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中国保健品行业的信誉危机已经到了积重难返的程度,这绝不是危言耸听。消费者不信任保健品,行业管理机构也是忧心忡忡,至于保健品生产企业,更是四面楚歌,这就是中国医疗保健品行业的现状。一个被誉为“朝阳”的产业,何以陷入这般困境? 谁在戏弄消费者的生命? 如果搞一个民意调查,测验一下中国“最不被信任行业”是谁,医疗保健品极有可能名冠榜首。医疗保健品行业不以诫信待天下, 而天下人的消费日趋理性,便加剧了整个行业的信誉危机。这里有两个最典型的案例,我们不妨来重温一下：案例一,“蚁力神”事件。
The credit crisis in China’s health products industry has reached a point where it is hard to come back. This is by no means alarmist. Consumers do not trust health care products, industry management agencies are also worried, as health care products manufacturing enterprises, but also be embattled, this is the status quo of China’s health care products industry. Why is it that an industry known as a “sunrise” plunges into such a dilemma? Who teases the lives of consumers? If you engage in a poll to test who the “least trusted industries” in China are and where health care is most likely to be Top of the list. The health care industry does not preach the world with commandments, and the increasing rationalization of consumers in the world has exacerbated the credit crisis in the entire industry. Here are the two most typical cases, we may wish to review: Case 1, “ants force God” incident.