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曾经有家企业有一笔1000万的钱要投放到区域里,以提升该区域品牌的影响力,改善区域终端的形象。公司决定要把这些钱投放到明星产品广告、品牌公关及解决渠道问题,但区域经理曾和我探讨如何更有效提升区域销量及影响力时说,为什么要去做广告呢,如果把这些钱变成产品投放到市场中去,我保证销售能够瞬间在区域里实现提升。看起来这是一个很简单很现实很实效的方案,如果有这么多产品投下去,每台产品的产出按照公司规定的合同年限及销售任务,这是一笔巨大的销售来源,这的确是一个很好的方案,甚至让我也有点心动。
Once a company has a 10 million yuan of money to be put into the area to enhance the brand influence in the region and improve the image of regional terminals. The company decided to put these money into the star product advertising, brand public relations and solution channels, but the regional manager and I talked about how to more effectively improve regional sales and influence, said why you want to advertise it, if the money change Into the product into the market, I guarantee that sales can be instantly improved in the region. It seems that this is a very simple and very realistic and effective solution. If there are so many products to drop in, the output of each product will be a huge source of sales according to the company’s contractual life and sales tasks. This is indeed A good program, even let me a little heart.