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社会经济迅速发展,人们物质生活水平有了显著提高,对于精神文化需求也随之提高,信息化社会的今天,更多的广告进入了人们的视线。现代商业广告为了满足人们的精神文化需求,正在积极进行改变,商业广告的公益性也越来越明显,本文将重点探讨商业广告中公益性原因与具体体现,公益性在商业广告中的积极意义与价值等,根据现在一些商业广告缺失的公益性,提出了自己的一些看法。
With rapid socio-economic development, people’s material and living standards have risen significantly, and their spiritual and cultural needs have also risen. Today, more and more advertisements have entered the eyes of people in the information-oriented society. In order to meet people’s spiritual and cultural needs, modern commercial advertisements are being actively changed, and the public service of commercial advertisements is also becoming more and more obvious. This article will focus on the causes and manifestations of public service in commercial advertisements and the positive significance of public service in commercial advertisements And value, according to some commercial advertising is missing the public welfare, put forward some of their own views.