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近年来,在我国旅游服务贸易迅猛发展的同时,各地区间的竞争也在不断加剧。为了弥补当前我国省区旅游竞争力评价的研究不足,基于微观经济学和产业经济学的原理,通过构建旅游服务贸易竞争力指标体系,对我国华东地区的旅游竞争力进行综合评价,为以后我国华东地区旅游服务贸易合理协调的发展提供借鉴与参考。
In recent years, with the rapid development of China’s tourism service trade, the competition among various regions has also been aggravating. In order to make up for the lack of research on the current assessment of tourism competitiveness in China’s provinces and autonomous regions, based on the principle of microeconomics and industrial economics, through the construction of tourism service trade competitiveness index system, we can make a comprehensive evaluation on the tourism competitiveness of China’s eastern region. East China tourism service trade and reasonable coordination of the development of reference and reference.