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设计是珠宝首饰的灵魂,是品牌之本。在中国珠宝首饰品牌形成之初,资本也许占据了相当大的比重,但当中国黄金珠宝业走到今天,品牌的发展之路已经历了最初的资本积累,进入品质特性的展现阶段,而品牌的特质需要由设计来体现。中国珠宝品牌设计与创新,已由热议话题转为业内人士的实际行动——专业院校的增多、首饰设计专业的设立、个人设计工作室如雨后春笋般出现在人们身边,学院、写字楼、商场、网络……,都是藏龙卧虎之地,一批批设计新秀如一颗颗新星冉冉升起,点缀并描绘着中国珠宝设计这张大蓝图。
Design is the soul of jewelry, is the brand. At the beginning of the formation of Chinese jewelry brand, the capital may occupy a large proportion, but when the Chinese gold jewelry industry came today, the development of the brand has gone through the initial accumulation of capital and entered the stage of displaying the quality characteristics. However, the brand The characteristics need to be reflected in the design. Chinese jewelry brand design and innovation, the hot topic has been transferred to the practical action of the industry - the increase of professional institutions, the establishment of jewelry design professionals, personal design studio mushroomed in people around, colleges, office buildings, shopping malls , Network ... ... are hidden land of dragons and cults, a group of design rookie stars such as a rising star, embellished and depict the Chinese blueprint for the design of jewelry.