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长期以来,一些厂商把农村市场当作推销劣质商品的好地方,而该公司却以质优价廉的营销举措,赢得了农村市场。一是忽略经销商,让利于农民。以前,文峰日化的产品大多经由各级经销商层层转销,由于中间环节多,无形中加重了消费者的负担。在开拓农村市场时,文峰人开始对销售网络进行大规模改造,将对经销商的过度关注转移到消费者身上。他们购置了18部送货服务车,搞起了终端销售,将产品从车间直接送到最
For a long time, some manufacturers regarded the rural market as a good place to sell inferior goods, and the company won the rural market with good quality and low price marketing measures. First, ignore the dealer, to help farmers. In the past, most of Wenfeng Daily’s products were resold at different levels of distributors at different levels. Due to many intermediate links, the burden on consumers increased. In developing the rural market, Wenfeng people started a large-scale transformation of the sales network, the excessive attention to the dealer transferred to consumers. They purchased 18 delivery service vehicles, fostered the terminal sales, the product directly from the workshop to the most