一、公关危机与危机公关的关系。危机管理与公关专家奥古斯丁说: “每一次危机的本身既包含导致失败的根源,也孕育着成功的种子。发现、培育以便收获这个潜在的成功机会就是危机公关的精髓。”企业的媒介攻略可以概括为“四个一”:一个系统——由专门的部门与媒介进行沟通,建立友好关系;一个声音——公司对外统一口径,由指定的新闻发言人对外发言;一个态度——对所有的媒体和记者都坦诚相待;一个形 First, the relationship between public relations crisis and crisis public relations. Augustin, crisis management and public relations expert, said: “Every crisis itself contains both the root cause of failure and the seeds of success. Finding out and cultivating this potential success is the essence of crisis communications.” Raiders can be summed up as “four in one ”: a system - by specialized departments and the media to communicate and establish friendly relations; a voice - the company's unified external caliber, external spokesman for the designated spokesman; an attitude - - To all the media and journalists are honest; a shape