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近年来,随着高职学校的扩招,生源数量不断减少,生源质量也在逐渐下降。高职营销专业的教育和教学情况也无法得到有效的改善。对此,为了提高高职营销专业的教学效果,应当积极进行教学改革。本文结合当前高职营销专业的发展现状,对高职营销专业教学过程中存在的问题进行了分析,进而讨论了对教学方法和过程考核方式的选择和效果。
In recent years, with the enrollment expansion in higher vocational schools, the number of students has been declining, and the quality of students has been gradually declining. Vocational education and teaching of professional marketing can not be effectively improved. In this regard, in order to improve teaching effectiveness of higher vocational marketing, teaching reform should be actively carried out. Based on the current development of marketing specialty in higher vocational education, this article analyzes the existing problems in the teaching of marketing specialty in higher vocational education, and then discusses the selection and effect of teaching methods and process assessment methods.