在捷豹路虎一干就是30年的高博,在新的形势下,如何延续这家豪华车企如今在中国市场的优势?3 0年以前,22岁的高博(Bob Grace)带着年轻气盛,对父亲直言:“我不想和您一样,在一家汽车公司工作那么长时间。”但现在,他则表示,“没想到在捷豹路虎,我也是一干就是30年”。在过去的职业生涯中,高博走过了65个国家和地区。自1985年加入路虎以来,他先后担任过多地销售和市场部门的管理职务,曾经在中美洲和阿根廷担任公司的重要职务。而在他主管 In the new situation, how to extend the advantages of the luxury car now in the Chinese market? 30 years ago, 22-year-old Bob (Bob Grace) with a young and prosperous , To his father bluntly: “I do not want to work like you, in a car company for so long. ” But now, he said, “I did not expect the Jaguar Land Rover, I also do it for 30 years ”. In the past career, Goebb has gone through 65 countries and regions. Since joining Land Rover in 1985, he has held management positions in many sales and marketing roles and has held key positions in the company in Central America and Argentina. And in charge of him