“形象化传播”作为当代戏曲对外传播的一种方式,逐渐兴起和受到广泛关注。川剧名家沈铁梅,兼具表演艺术家、学者、管理者的多重身份,在推动川剧的国际化传播之路上有着独特的思路和特殊贡献。本文通过对“沈铁梅形象”海外传播历程的梳理,对“沈铁梅形象”在国际化传播中的定位进行解读,对其作用和价值进行探讨和研究。 As a way of spreading the contemporary drama, the “visual communication” gradually arises and receives widespread attention. Shen Tiemei, a famous Sichuan opera singer, has the multiple identities of performing artists, scholars and managers and has unique ideas and special contributions in promoting the international spread of Sichuan Opera. This paper analyzes the localization of Shen Tiemei ’s image in the internationalization through combing the overseas transmission history of “Shen Tiemei ’ s image ”, and probes into its function and value.