对网络用户大众标注行为的动机进行抽样调查与分析,发现:网络用户标注行为的动机多种多样;用户标注动机会受网站类型、资源类型、标签便利性、用户素养等因素的影响,其中标签便利性对标注动机的影响最为显著;用户标注动机与其标注行为的强度和频度间均有一定的关系;标注动机不同的用户喜好使用标签的类型与形式均不相同。在此基础上,提出引导用户参与大众标注的几点建议。 The results show that: motivation of online user annotation behavior is varied; user annotation motivation will be influenced by factors such as website type, resource type, tag convenience and user literacy, among which tags Convenience has the most significant impact on annotation motivation; motivation of user annotation has a certain relationship with strength and frequency of annotation behavior; and annotation motivation users have different types and forms of labeling. On this basis, put forward several suggestions to guide the user to participate in the public annotation.