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移动互联是改变生活方式的一场革命。移动互联网业务内容种类繁多,且用户对业务内容的需求千差万别,因此针对移动互联网个性化业务内容的分析至关重要。基于此,提出了一种标准化、系统化、可拓展的移动互联网业务内容偏好技术,提升了客户内容偏好识别的效率,也提升了运营商数据业务营销的成功率。
Mobile Internet is a revolution in lifestyles. The variety of mobile Internet business content, and users of business content needs vary widely, so the analysis of personalized business content for mobile Internet is crucial. Based on this, a standardized, systematic and extensible mobile Internet service content preference technology is proposed to improve the efficiency of customer content preference identification and enhance the success rate of operator data service marketing.