在传统按流量和点击率衡量效果的网络广告的弊端逐渐显露出来后,越来越多的大品牌开始转移到在线互动营销的阵营中来。前者无法提供品牌广告与消费者网民间顺畅的沟通和交流空间,仍然停留在传统报纸、电视广告的“展示”阶段,只不过随着消费者上网时间增多引发的注意力迁移而已。对于那 After the traditional malpractices of online advertising, which are measured by traffic and clickthrough rate, are gradually revealed, more and more big brands are beginning to shift to the online interactive marketing camp. The former can not provide smooth communication and exchange space between brand advertisements and consumer netizens, and still remain in the “show ” phase of traditional newspapers and television advertisements, only with the attention shift caused by the increase in time spent by the Internet users. For that