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尼尔森网联全媒体广告(尼尔森网联全媒体广告监测数据覆盖媒体包括:电视、电台、报纸、杂志、互联网)监测研究显示:2012年第二季度广告投放刊例总金额为2014.4亿元人民币,与去年同期基本持平,但是考虑到市场刊例价上调等因素,整体广告市场的投放是减少的。另外由于受季节性因素和国家宏观政策调整的影响,使得本季度环比上一季度上升16%,饮料、汽车及有关产品和房地产行业是推动增长的主要动力。本季度广告投放金额排名前三位的行业分别是饮料、化妆品和药品及健康产品行业(表1)。
Nielsen All-Media Advertising (Nielsen’s All-Media Advertising Monitoring Data Coverage Media: TV, Radio, Newspaper, Magazine, Internet) Monitoring and Research shows that the total advertising amount of advertisements in the second quarter of 2012 was 204.04 billion yuan, Which is basically the same as that of the same period of last year. However, taking into account factors such as an increase in the market price of case-based advertisements, the overall advertising market is decreasing. In addition, due to the seasonal factors and the adjustment of national macro-economic policies, the quarter saw a 16% increase from the previous quarter, while the beverage, automotive and related products and real estate sectors were the main driving forces for growth. The top three industries with advertising revenue in this quarter were beverages, cosmetics and pharmaceuticals and health products (Table 1).