经济主体的经济活动给其他经济主体带来明显收益。而其自身却得不到相应补偿或补偿很少导致外部经济的形成。企业国际经营过程中经常存在诸多的不良外部经济,具体表现为:人才流失使企业实力受损,内外交困;过分公关往往使企业精力分散,麻烦不断;经营过程中的方法不当与内讧又可能导致“肥水流入外人田”;利用外资时的股权失控与经验欠缺常常让外商钻了空子;品牌意识淡漠的结果是廉价为别人打工,自己却浑然不觉等等。外部经济的存在使企业涉外经营困难重重,对此我们应给予足够的关注与警惕。 The economic activities of economic entities bring obvious benefits to other economic entities. The lack of corresponding compensation or compensation itself rarely leads to the formation of an external economy. In the international business process of enterprises, there are often many bad external economies, which are manifested as: The loss of talent has damaged the strength of enterprises, and the internal and external difficulties; excessive public relations often decentralizes the enterprise’s energies and causes constant troubles; improper methods and internal guilt in the business process may also lead to “Flood and water flow into the field of foreigners.” The loss of control of equity and the lack of experience in the use of foreign capital often allow foreign companies to find a hole. The result of indifferent brand awareness is that cheap people work for others, but they are unaware. The existence of an external economy makes it difficult for companies to manage foreign operations. We should pay sufficient attention and vigilance to this.