在商业化高速发展的时代背景下,插画逐渐改变了自己传统的模样,实现了商业插画的目标,与商业相结合之后增强了插画的生命力。通过将传统图形元素运用到商业插画设计的成功范例进行剖析,说明了中国传统图形在商业插画设计中的重要性和必要性。从而更好地认识中国传统图形文化与商业插画之间的关系,创作出具有现代气息和传统文化相结合的商业插画设计。 In the era of rapid development of commercialization, illustration has gradually changed the appearance of its own tradition, achieved the goal of commercial illustration, and enhanced the vitality of illustration after combining with commerce. By analyzing the successful examples of applying traditional graphic elements to commercial illustration design, the importance and necessity of traditional Chinese graphics in commercial illustration design are illustrated. So as to better understand the relationship between Chinese traditional graphic culture and commercial illustration, and to create a commercial illustration design with a combination of modern flavor and traditional culture.