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因特网技术使网上书店亚马逊(amazon.com)可以在实际库存极少的情况下,将尽可能多的书目集中起来,为顾客提供最丰富的选择,并以网上签单提供最快捷的购货方式。这种方式使亚马逊甩掉了图书中间商,把出版社与顾客直接联系起来,很快超过老牌的传统书店,取得了巨大成功,并因此成为网上销售的典范,各行各业的商家群起效仿。但“亚马逊模式”是一种普遍适用的妙方吗?《财富》杂志(Fortune)刊登的这篇文章以一位投资家的眼光,提出了不同意见。
Internet technology allows amazon.com, an online bookstore, to bring together as many books as possible with very little actual inventory to provide its customers with the richest choices and the fastest way to sign up online. This approach allowed Amazon to get rid of book brokers, connect publishers directly with its customers, quickly outgrow established, traditional bookstores, and achieved great success, making it a model for online sales, with businesses from all walks of life following suit. But is Amazon’s paradigm a universal recipe? The article published in Fortune disagreed with an investor.