本土的各大银行,能让消费者脱口而出的品牌文化非常之少,即便有的银行已经开始注重品牌文化的建设,但其同质化也非常严重某一个正在谋划之中的银行品牌的广告语很简单:“因为自信,所以信任”。除了瞬间的发懵和惊讶外,一个判断异常清晰地浮现在脑海中:肯定是一家国内银行。虽然发展了许多年,但国 Local banks, consumers can blurt out the brand culture is very small, even if some banks have begun to focus on the construction of brand culture, but its homogeneity is also very serious in the planning of a bank brand advertising slogan Very simple: “Because of confidence, so trust ”. In addition to the moment of fizzy and surprise, a judge came to mind unusually clearly: certainly a domestic bank. Although developed for many years, but the country