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一企业经营战略企业在市场竞争中的生存和发展，取决于企业产品在市场竞争中所具有的成本、价格等方面的优势。一种产品，从试制、投放市场，直到被淘汰退出市场，一般经过投放期、成长期、成熟期和衰退期，这就是产品的生命周期。这就决定了由核心产品形成的企业竞争优势具有
The survival and development of a business strategy enterprise in the market competition depends on the advantages of the enterprise product in the market competition such as cost and price. A product from the trial, put on the market until it is eliminated from the market, generally after the launch period, growth period, maturity and recession, this is the product life cycle. This determines the formation of the core products of the enterprise competitive advantage