通常来说,“连锁”的核心内容是标准化和人才。琴行的连锁也是如此,但乐器市场相比于一般的消费品市场,更有她的独特性。乐器市场的专业性更强,且需要经营者不断地拓展和开发市场。下面我从连锁经营的必要条件、建立标准化的运作模式、员工的培训和考核标准,与业界同仁分享上海知音琴行的营销经验。 In general, the core of “chain ” is standardization and talent. The same is true of the pianos, but the musical instrument market is more unique than the average consumer product market. The instrument market is more professional and requires operators to continually expand and develop the market. Here I am from the necessary conditions for chain operations, the establishment of standardized mode of operation, staff training and assessment standards, and industry colleagues share Shanghai Zhiyin piano marketing experience.