在当今新闻媒体的激烈竞争中,对处于相对弱势的城 市电台来说,要吸引听众,就必须在做好“三贴近”这篇文 章上下功夫。城市电台作为基层的新闻媒体,在与听众的贴 近性上具有时空上的天然优势,而要真正发挥这种优势,笔 者认为应根据听众的需要,着力在为听众服务上下功夫,要 用扎扎实实的服务来体现贴近性。 这种服务主要包括以下几个方面的内容: 一、用政策宣传服务来体现贴近性 党的方针,政策是广大干部群众开展各种经济生产活 动的依据。广大听众非常关心党的政策,希望能及时了解和 掌握党的政策,尤其是新出台的政策措施,以指导自己日常 的生产工作。作为党和政府联系群众的桥梁和纽带,及时, In today’s fierce competition in the news media, for the relatively weak urban radio stations, to attract audiences, we must work hard on the article “Close to Three.” As a news media at the grassroots level, urban radio stations have natural advantages in time and space with the audience. To truly exert this advantage, the author believes that efforts should be made to serve the audience according to the audience’s needs, Real service to reflect the closeness. This service mainly includes the following aspects: First, use policy advocacy services to reflect the principle of closeness to the party, the policy is the basis for the broad masses of cadres and the masses to carry out various economic activities. The majority of listeners are very concerned about the party’s policies and hope to keep abreast of and to grasp the party’s policies, especially the newly introduced policies and measures to guide their daily production work. As a bridge and link between the party and the government in contacting the masses, in time,