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该研究通过使用具代表性的电商网站搜寻线上电器商品的价格信息,通过实地调研搜集线下电器市场的价格信息,利用市场价格离散度模型对线上线下电器市场的商品价格离散情况进行对比和分析。结果表明,虽然线上市场存在一定的价格离散,但是线上电器市场仍比线下离散度低,市场效率较高。在此基础上,该文分别从产品特性、市场异质性、网络零售商异质性等方面解释了网络环境下价格离散现象仍存在的原因。
The research uses the representative e-commerce website to search the price information of online electrical products, collect the price information of off-line electronics market through field research, and uses the market price dispersion model to conduct the price dispersion of the online and offline electrical appliances market Comparison and analysis. The result shows that although there is a certain price discrepancy in the online market, the market of online electrical appliances is still lower than the offline ones and the market efficiency is higher. On this basis, this paper explains the reason why the price discrepancy still exists under the network environment from the aspects of product characteristics, market heterogeneity and online retailer heterogeneity.