失语者 最近,笔者在中央电视台看到TCL的一则企业形象广告:一匹在各类广告中常见身影的骏马在蓝色背景中没有目的地飞奔着……广告语吆喝道“成就天地间”。广告画面的确很有视觉的冲击力,蓝色背景的辽阔,奔马的速度,象征着TCL在电子信息产业的天地间恣意驰骋,快速成长、领先、最后一个人“跳舞”;广告投入巨大,在电视上、平面媒介上、网络上四面开花,很大气。但看后如鲠在喉,不吐不快:奔马形象是不是雷同 Aphasia recently, I saw a CCL TCL’s corporate image ads: a common figure in various types of advertisements in the blue horse in the background there is no destination flying ... ... Advertising slogan “Achievements between heaven and earth ”. Advertising screen is indeed very visual impact, the vast blue background, running speed, a symbol of TCL in the world of electronic information industry wantonly gallop, rapid growth, leading, the last one “dancing”; advertising a huge investment, On television, print media, the network flowering on all sides, very atmosphere. However, if you look after the throat in the throat, do not spit it out: running the horse image is not the same