中国公共关系事业正在走向成熟正像任何新生事物在成长过程中都不会一帆风顺一样,尽管中国公共关系在理论研究方面曾经有一个不错的开头,但是在实践中却难免要经历各种误区,从幼稚走向成熟。概括地说,这些年来,中国公共关系事业的成长过程,主要是围绕着如何认识公共关系的本质,以及如何根据这种认识来开展公共关系工作、为改革开放服务这个核心问题而展开的。关于究竟什么是公共关系?这是一个国际国内长期以来争论不休的问题。一位美国学者曾收集了关于公共关系的近 Public relations in China is maturing Just as any new-born thing will not be easy to grow up in the process of its growth, although public relations in China had a good beginning in theoretical research, it would inevitably have to go through various myths in practice. Childish maturity. To sum up, the growth process of China’s public relations in these years mainly centers on how to understand the nature of public relations and how to carry out public relations work based on this understanding so as to launch the core issue of service reform and opening up. As for what exactly is public relations? This is an issue that has long been debated both at home and abroad. An American scholar once collected about public relations