体验营销是一种新的营销思维模式,在目前消费者市场中正逐步得到较为广泛的运用。在蓬勃发展的电子通讯行业中,“动感地带”体验营销的运用极大促进了这个行业的发展。及时引进并广泛使用体验式营销对电子通讯行业校园营销的发展具有重大意义。本文从校园营销的几个基本点入手做些探讨,以期给企业成功施行校园体验式营销模式提供参考。 Experiential marketing is a new marketing thinking mode, which is gradually being widely used in the current consumer market. In the booming electronics and telecommunications industry, the use of “nostalgia” experiential marketing has greatly contributed to the growth of this industry. The timely introduction and widespread use of experiential marketing is of great significance to the development of campus marketing in the electronic communications industry. This article starts from several basic points of campus marketing to do some research, with a view to providing reference for the successful implementation of campus experiential marketing model.