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从1997年至今短短6年,全球航空界经历了至少4次震荡。东南亚金融危机、9·11恐怖袭击事件、伊拉克战争,到今天的“非典”流行,无不撼动航空公司的利润根基,使雄心勃勃的战略发展成为谨慎生存的理性目标。据IATA的数据,2002年全球航空公司亏损达130亿美元,最近两年的亏损额超过此前45年利润总和。危机的冷酷面孔使航空公司不得不把危机处置机制作为必不可少的管理流程插件,嵌入企业的基础。
Just six years from 1997 to now, the global aviation community has experienced at least 4 shocks. The financial crisis in Southeast Asia, the September 11 terrorist attacks, the Iraq war, and the prevalence of SARS today have all shaken the foundation of the profits of airlines and have made ambitious strategic development a rational target of prudent survival. According to data from IATA, global airlines lost losses of 13 billion U.S. dollars in 2002, exceeding their previous 45-year profits in the past two years. The grim face of the crisis has forced airlines to embed the crisis management mechanism as an essential management process plug-in.