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演艺产品的市场定位是消费人群审美需求差异的结果,是成功市场运作的前提,是市场营销行为的需要。通过对演艺产品市场定位的分析探索,结合有关案例进行详细论述,得出演艺产品的市场定位首先是演艺产品艺术定位的雅俗共赏,要在针对重点消费人群的基础上,争取消费人群的多样性、广泛性,来达到商业利润最大化的目的。
The market positioning of the performing arts products is the result of the differences in the aesthetic needs of consumers and is the prerequisite for successful market operation and the need for marketing activities. Through the analysis and exploration of the market positioning of the performing arts products and the detailed discussion of the relevant cases, it is concluded that the market positioning of the performing arts products is firstly the refined and popular tastes of the artistic positioning of the performing arts products. The aim is to win the diversity of the consuming groups based on the key consuming groups, Extensive, to achieve the purpose of maximizing commercial profits.