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近些年来,随着我国市场的不断拓展,企业之间的竞争力日趋激烈。为了实现自身的可持续健康发展,企业就应当建立自己独特的发展优势。而企业品牌是近几年来,企业争相发展的重要方向。本文以企业的品牌管理为研究方向,具体分析了以建立品牌为发展方向的企业核心竞争力的提升策略。
In recent years, with the continuous expansion of China’s market, the competitiveness among enterprises is becoming more and more intense. In order to achieve their own sustainable and healthy development, enterprises should establish their own unique advantages in development. The corporate brand in recent years, the development of competing companies an important direction. In this paper, the brand management of enterprises as the research direction, the specific analysis of the establishment of the brand as the direction of the development of enterprise core competitiveness promotion strategy.