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电力供应紧缺时的供求关系造就了电力企业粗放型的经营方式,国家推行“重发、轻供、不管用”的政策,供电企业对用户的管理只是计划分配,强制性拉闸限电、超用电罚款等,由于电力是紧俏商品,供电企业不会以用户为中心去研究市场营销战略。在管理机制上严重缺乏创新,市场化水平及营销管理水平与国外企业相比有着较大差距。只有不断强化基础管理,构筑适应市场经济发展的全效营销战略,为客户提供优质电能和优质服务,企业才能实现社会效益和经济效益的“双赢”。
The shortage of electricity supply and demand created the extensive mode of operation of power enterprises, the state implemented “re-issued, light supply, regardless of ” policy, the power supply enterprise management of users is only planned allocation, mandatory power cuts , Ultra-power fine, etc., because electricity is tight goods, power companies will not be users as the center to study marketing strategies. A serious lack of innovation in management mechanism, market-oriented and marketing management level compared with foreign companies have a big gap. Only by constantly strengthening basic management, building a full-effect marketing strategy that adapts to the development of a market economy, and providing customers with high-quality energy and service, can enterprises achieve “win-win” social and economic benefits.