网络红人借助网络这一中介往往可以因为一个帖子而“一举成名天下知”。这一现象的出现并非无源之水,除了网络推手的精心策划外,它还与整个社会的环境、媒体的价值取向和人的文化心理息息相关。网络红人所具备的新闻价值要素在传播过程中被无限放大,这与媒体狂轰滥炸式的宣传不无关系,新闻专业主义亟待加强! Network Reds with the network of this agent can often because of a post and “fame world known.” The appearance of this phenomenon is not a passive one. In addition to careful planning by network promoters, it is also closely linked with the environment of the whole society, the value orientation of the media and the cultural psychology of the people. The elements of news value possessed by cyber-criminals are magnified in the process of dissemination. This is not unrelated to the indiscriminate propaganda of the media. The news professionalism needs to be strengthened urgently!