低价位同质化的服装市场竞争逐渐淡出,取而代之是“品牌经营”的主要发展方向。但国内大部分品牌服装在品牌建设和营销上尚处起步阶段。有的企业认为有一个朗朗上口的名称、一个广为人知的品牌代言人就已经做好了品牌推广。但是怎样知道品牌的发展状况,怎样判断品牌已经发展较好,怎样判断品牌已经能实现它的附加值,怎样知道品牌的渗透情况? Low-cost homogeneous clothing market competition gradually fade, replaced by “brand management ” the main direction of development. However, most domestic brand apparel brand building and marketing is still in its infancy. Some companies think there is a catchy name, a well-known brand ambassador has already done a good job branding. But how to know the brand's development, how to judge the brand has developed well, how to judge the brand has been able to achieve its added value, how to know the brand penetration?