为了对发电企业的投资决策提供科学合理的定量化评估方法、步骤及过程,根据期权博弈理论,分析了发电企业在非对称双头垄断市场结构中的投资策略;研究了一个或多个企业在不同的投资成本下纳什均衡投资策略,通过对案例进行仿真计算,利用所得出的Matlab仿真图说明了有关的投资优化决策方案.研究的结论对当前我国电力改革发电企业投资决策实践活动具有一定的理论指导意义. In order to provide a scientific and reasonable quantitative evaluation method, procedure and process for investment decision-making of power generation enterprises, according to the option game theory, the investment strategy of power generation enterprises in the asymmetric two-headed monopoly market structure is analyzed. One or more enterprises Nash equilibrium investment strategy under different investment costs, through the simulation calculation of the case, the use of the resulting Matlab simulation diagram illustrates the investment decision-making optimization program.The conclusions of the study on China’s current power reform investment decision-making practice has some Theoretical guidance.