论文部分内容阅读
随着越来越多政府部门微信公众号的开通,政务微信的影响力也日益受到关注。以浙江省为例,通过梳理当前政务微信的发展状况,设计影响力指数并进行相关性分析,找出影响政务类微信公众号影响力的关键变量及其相互关系,根据分析结果,从内容、呈现方式、后台数据以及打造品牌四个方面分别提出优化政务微信建设运营的对策建议。
With the opening of more and more government departments WeChat public account, the influence of government affairs WeChat is also receiving increasing attention. Taking Zhejiang Province as an example, this paper designs the influence index and analyzes the correlation by analyzing the development status of current WeChat government affairs, finding out the key variables influencing the influence of WeChat public account and its interrelationship. Based on the analysis results, Presentation mode, background data and brand building four proposed separately to optimize the construction and operation of government affairs WeChat countermeasures and suggestions.