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随着中国改革开放的不断推进,密切了中国同世界的文化交流,在这种和平友好的文化氛围下,中国海外移民的数量不断增长,壮大了中国海外移民的力量。同时,中国的对外开放的基本政策也刺激了海外华文媒体的发展,为海外华文媒体空间的拓展提供了良好的契机。基于这样的时代背景,本文从跨文化传播的角度出发,首先论述了海外华文媒体具体的生存发展空间现状,在此基础上,对海外华文媒体发展空间拓展的策略做出了具体的研究。
With the continuous promotion of China’s reform and opening up, China has closely exchanged cultural exchanges with the rest of the world. Under such a peaceful and friendly cultural atmosphere, the number of overseas immigrants in China has continuously increased, which has strengthened the strength of overseas Chinese immigrants. At the same time, China’s basic policy of opening up to the outside world has also stimulated the development of overseas Chinese media and provided a good opportunity for the expansion of the overseas Chinese media space. Based on this background of the times, this article starts with the perspective of intercultural communication, and first discusses the current status quo of overseas Chinese-language media for its existence and development. Based on this, it makes a concrete study on the strategy of expanding the development of overseas Chinese-language media.