品牌一词,是目前政府和企业界使用频率最高的词汇之一,可见,实施品牌带动战略已日益形成共识。作为外贸专业公司,如何应对入世后面临的竞争和挑战?本人认为,创立品牌,下苦功打造一批具有自主知识产权的国际国内知名品牌,才能不断增强国际竞争力和综合实力,才能在未来的市场竞争中立于不败之地。下面结合我公司创立服装品牌的实践,谈一点粗浅的体会。 The word brand is one of the most frequently used terms used by the government and the business community. It can be seen that the implementation of brand-driven strategy has come to be more and more consensus. As a foreign trade specialized company, how to deal with the competition and challenges after joining WTO? In my opinion, in order to establish a brand and work hard to build a group of well-known international and domestic brands with independent intellectual property rights, can we continuously enhance our international competitiveness and overall strength in the future Market competition in an invincible position. The following combination of my company founded clothing brand practice, talk a little superficial experience.