如何刺激出口是当前经济生活中的一个热门问题。从微观层面看,外向型企业借用西方国家发达的连锁销售体系带动我国产品走向国际市场,或可是扩大出口的一个有效途径。西方的连锁商业极为发达。例如西方国家平均10万人拥有1.5家特大超市。90年代以来,西方国家主要连锁企业采取不同的方式进入中国市场,如合资兴办大型超市、委托加工、设立采购点以及参加展览会等,在华业务取得了较 How to stimulate exports is a hot issue in current economic life. From the micro level, export-oriented enterprises use the developed chain sales system in Western countries to drive our products to the international market, or may be an effective way to expand exports. Western chain businesses are extremely developed. For example, an average of 100,000 people in Western countries have 1.5 hypermarkets. Since the 1990s, major chain companies in Western countries have adopted different methods to enter the Chinese market, such as establishing large-scale supermarkets by joint ventures, commissioning processing, setting up procurement points, and participating in exhibitions.