文化,从狭义层面来讲,就是指社会总的意识形态和与此形态相适应的制度及其组织结构。而群众文化,顾名思义,指的是以人民群众为活动的主体,进行除职业活动外的自我参与、自我娱乐的活动。积极、良好、有序地开展群众文化活动不仅能满足人们精神生活的需要,更可以为构建社会主义和谐社会奠定良好的基石。本文将在分析群众文化工作意义的基础上,探究其创新发展策略,为群众文化管理工作提供可复制的经验。 Culture, narrowly speaking, refers to the total social ideology and the system and its organizational structure that are compatible with this form. The mass culture, as its name suggests, refers to the activities of the masses as the main body, in addition to professional activities outside the self-participation, self-entertainment activities. To carry out mass cultural activities in an active, well and orderly manner can not only meet the needs of people’s spiritual life, but also lay a good foundation for building a harmonious socialist society. Based on the analysis of the significance of mass culture, this article explores its innovative development strategies and provides a replicable experience for mass cultural management.