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出版社微信公号逐渐由单纯的产品营销向服务营销转型,营销策略推陈出新;图书公司公号整体表现继续向好,多家新晋公号的优秀表现为榜单注入了新的生机。本文统计了2016年6月15日至2016年7月15日期间出版社及图书公司微信公号的表现情况。总体来看,出版社微信公号Top20的PNII影响力指数平均值较上月平均值上升四个百分点,为974。图书公司Top20本月度PNII值为1115,较上月有所提高。进一步观察可以发现,出版社微信
WeChat publishers gradually transformed from simple product marketing to service marketing and marketing strategies were introduced. The overall performance of book companies continued to improve, and the outstanding performance of many new-label companies injected new vitality into the list. This article calculates the performance of the WeChat account of the publishing house and book company from June 15, 2016 to July 15, 2016. In general, the average PNII influence index of WeChat Top 20 in the press increased by 4 percentage points from the previous month to 974. Book company Top20 this month PNII value of 1115, an increase over the previous month. Further observation can be found in the press WeChat