《中国好声音》(以下简称“好声音”)之所以持续火爆,正是因为节目善察舆情,有健全的新闻发言人机制。这一机制主要包括舆情预警研判、议程设置、领导决策、新闻发布等环节。舆情预警研判组织化“大众麦克风”时代,舆情瞬息万变,如何在众多讯息中及时发现、消弭负面舆情对电视节目的品牌塑造至关重要。尽管第一季“好声音”取得了令人瞩目的成绩,但诸如选手身份造假等负面新闻依然是“好声音”挥之不去的“污点”。专业歌手黄勇变成了美甲店老板,城市白领邹宏宇变成朴实农民, The reason why “China Good Sound” (hereinafter referred to as “Good Sound”) continues its popularity is precisely because the program is good at public opinion and has a sound spokesman mechanism. This mechanism mainly includes the public opinion early warning judgments, agenda setting, leadership decision-making, press releases and other links. Public opinion early warning judgments Organized “public microphone ” era, public opinion is changing rapidly, how to find out in many messages in time, eliminate negative public opinion on brand building TV shows is crucial. Despite the notable achievements of Season 1 Sounds, the negative news such as player identity fraud remains “lousy” “lingering” stains. Professional singer Huang Yong into a nail shop owner, urban white-collar workers Zou Hongyu into a simple farmer,