荀瑶在《中国社会科学报》撰文认为,在新的媒体环境中,面对移动视听的冲击,即便已经认识到“互动”的新变化和“互动”的重要性,传统电视仍存在几方面难题有待解决。1.收视习惯落后于观众需求。首先,随时随地高速接入是移动互联带来的信息消费习惯。而这与传统电视的客厅娱乐中心的定位截然不同,也让传统电视饱受流量缺失和开 Xun Yao in the “Chinese Social Sciences” the author believes that in the new media environment, the face of mobile audio-visual impact, even if we have recognized “interactive ” new changes and “interactive ” the importance of traditional television There are still several problems to be solved. 1. The viewing habits lag behind the audience’s needs. First of all, high-speed access anytime, anywhere is the information consumption habits brought by mobile Internet. And this is different from the traditional TV’s living room entertainment center positioning, but also to make the traditional TV traffic flow is missing and open