论文部分内容阅读
品牌时代,有一种犀利的营销方法叫跨界,目前跨界(Crossover)已经成为营销界最流行的名词之一,两种不同的行业、不同的产品,通过一个恰当的契合点相互渗透相互融合,从而使品牌的形象更加鲜明、更加立体、更加有纵深感,最终实现彼此价值的跨越,实现“1加1大于2”的双赢。跨界联动,绽放极致人生之美。4月2日,中国山水首席岛居庄园亚特兰蒂斯首度携手宝马顶级轿车,在亚特兰蒂斯样板岛举办“悦享豪车盛宴,独品极致人生”为主题的大型火焰派对。这是亚特兰蒂斯继2011年举办主题PARTY、成立俱乐部、筹备财经论
Brand era, there is a sharp marketing method called cross-border, cross-border (Crossover) has become the marketing of one of the most popular term, two different industries, different products, through an appropriate point of mutual penetration and integration , So that the brand’s image more distinctive, more three-dimensional, more sense of depth, the ultimate realization of the leap from each other’s value, “1 plus 1 greater than 2 ” win-win. Cross-border interaction, bloom the ultimate beauty of life. On April 2, Atlantis, the chief island manor of Chinese landscape, hand in hand with BMW’s top sedan for the first time to hold the grand scale theme of “Enjoy Grand Prix, Unique Products” on Atlantis Island Flames party. This is Atlantis, themed PARTY in 2011, the establishment of the club, preparation for the theory of finance