论文部分内容阅读
中央电大市场营销学课程组在课程资源建设的过程中,坚持“实现媒体优化配置,追求教学效果最优化”的指导思想,以满足学生自主学习为中心,设计文字教材、录像教材、网络课程和CAI课件,使几种媒体从内容到形式合理分工、相互呼应、科学组合。本文通过介绍市场营销学课程教学资源一体化设计与编制的思路和方法,探讨网络环境下远程教育教学媒体的优化配置。
During the process of curriculum resources construction, the marketing research group of the Central TV University insists on the guiding ideology of “realizing the optimal allocation of the media and pursuing the optimal teaching effect”, in order to meet the students’ autonomous learning as the center, designing textbooks, video materials, internet Courses and CAI courseware, so that several media from the content to form a reasonable division of labor, mutual response, scientific combination. This article introduces the idea and method of integrated design and compilation of teaching resources in marketing course to discuss the optimal allocation of distance education teaching media under the network environment.