当今社会网络数字化发展十分迅速,移动互联网的发展也更加快速,这些新技术以及新媒体给传统的媒体形式带来极为严峻的冲击与影响,尤其是传统的广播媒体。新媒体在为传统广播媒体带来挑战的同时也带来了全新的发展机遇。传统广播应以新媒体为依托,实现自身的新发展。本文对传统广播新媒体化的实践方法进行分析和研究。 With the rapid development of digitization of social networks and the rapid development of the mobile Internet, these new technologies and new media have brought extremely severe impact and influence on the traditional media, especially the traditional broadcast media. New media has brought new opportunities for development while bringing challenges to the traditional broadcast media. Traditional broadcasting should rely on new media and realize its own new development. This article analyzes and studies the practice methods of traditional broadcasting and new media.