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广告招贴是一种能体现平面设计的特殊表现形式,强调作品的创意和视觉感受,中国书法元素作为设计的一种内在表现形式,恰当地运用中国书法元素,能够让观众的视线按照设计师的意图,快捷有效地感受作品的内涵。向中国传统艺术学习,通过对我国传统元素的提炼﹑加工和改造再将它结合在招贴设计中,使招贴设计既具备时代性又具有民族性特色。
Advertising placard is a special expression that can reflect the graphic design, emphasizing creative and visual experience. Chinese calligraphic elements as an inherent expression of design, proper use of Chinese calligraphy elements, allowing the audience’s attention in accordance with the designer’s Intent, feel the work connotation quickly and effectively. To study traditional Chinese arts, through the traditional elements of our refining, processing and transformation and then combine it in the poster design, poster design both with the characteristics of the times and have a national character.