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文章认为 ,名牌战略与政府行为是统一的 ,政府对名牌的发展不能放任自流 ,而应通过经济手段积极予以支持。首先 ,要引导全社会高度重视名牌战略工作 ,强化全民质量意识和名牌意识 ;其次 ,要在金融和税收方面给予名牌发展积极的支持 ;再次 ,要充分利用资产重组 ,发展和扩张名牌企业 ;最后 ,要积极支持企业进行技术创新 ,为名牌战略的实施提供技术上的保障。
The article argues that brand strategy and government behavior are unified, and that the government can not let its own brand-name development go its own way, but should actively support it through economic means. First of all, it is necessary to guide the whole society to attach great importance to brand strategy work, to strengthen the awareness of quality and brand awareness of the people; second, to give positive support to the development of brand names in finance and taxation; Thirdly, to make full use of asset restructuring, development and expansion of brand-name companies; We must actively support enterprises in technological innovation and provide technical support for the implementation of the brand strategy.