CRM这个概念进入中国也不过七八年时间,很多方面还停留在表面,对很多客户来说,这个缩写词只是意味着某种工具或广告商提供的某种系统,虽然它的价值某种程度上被低估,但仍可算是一个好的起步。十几年前,Philia还在美国读书时,就接触到CRM这个概念,正如这个概念描述的那样,它是以客户为中心的。随着消费者越来越聪明,获取信息的渠道日益多元,那种强卖式的“Push Marketing”开始向“Pull Marketing”转变,从推销到 The concept of CRM into China, but also in 1978 or more, many aspects remain on the surface, for many customers, the acronym means that some kind of tool or advertiser to provide some kind of system, although its value to some extent On the underestimated, but still can be regarded as a good start. More than a decade ago Philia was also exposed to the concept of CRM as she was studying in the United States, as the concept describes it as a customer-centric one. As consumers become smarter and their access to information grows more diversified, the push-to-market Push Marketing begins to shift from Pull Marketing to sales,