股票投资不见得与总体经济或趋势相关,反而决定于企业如何正确和稳健地经营;沃伦·巴菲特建议投资人应从管理、财务、市场面检视企业,而这也是企业营运所追寻的成功关键因素。在历经网络股崩盘的浩劫后,许多投资人对沃伦·巴菲特这位股市睿智投资人心生敬意。沃伦·巴菲特认为“股票是一个企业的抽象面。”他认为股票投资不见得与市场理论、总体经济或产业趋势有关,而是应基于企业如何经营。因此,他归纳有关选择投资企业的三条金科玉律。该企业必须简单可被了解。切切遵守把平凡事做得非凡就是致富之道。该企业必须有一路走来的经营历史或轨迹。要避免屡败屡战、想翻本或虽价低却困难重重的公司,要寻找价位合理 Instead of relating to the overall economy or trend, stock investment depends on how well the business operates properly and steadily. Warren Buffett advises investors to look at the business from management, finance and marketing, which is also a key success factor in business operations . After catastrophe of the Internet stock market crash, many investors were honored by Warren Buffett, the wise investor in the stock market. Warren Buffett argues that “stocks are an abstract facet of an enterprise.” He thinks equity investments are not necessarily related to market theory, the overall economy or industry trends, but rather to how businesses operate. Therefore, he summed up the three golden rules on choosing an investment company. The business must be simple to understand. Strictly abiding by the extraordinary things extraordinary is the way to get rich. The business must have a business history or trajectory along the way. To avoid repeated defeats, want to turn over or low prices but difficult, to find a reasonable price