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在我国腰缠万贯者为数无几,普通消费者占大多数.在国际市场上亦然。这些普通消费者是企业服务的主要对象。全心全意为普通消费者服务,企业才会拥有广褒的市场;忽视大多数消费者,只顾及少数“大款”、“大腕”,营销就会“孤掌难鸣”。 美国“密勒”牌高级啤酒的发展过程就是最好的佐证。经营者在开始宣传时,广告画面豪华,几个漂亮的女士喝着金纸包
There are only a few wealthy people in China, and ordinary consumers account for the majority. The same applies to the international market. These ordinary consumers are the main target of business services. If we serve our ordinary consumers wholeheartedly, they will have a vast market; we will ignore the majority of consumers and only take care of a few “big money” and “big names”, and marketing will be “hard-core”. The development of the American “Miller” brand premium beer is the best evidence. At the beginning of the promotion, the operator displayed a luxurious picture of the advertisement. Several beautiful ladies ate a gold paper bag.