在阐述志愿服务概念的基础上,结合张家界旅游景区志愿服务项目建设情况,评述了旅游志愿服务对高职旅游管理专业实践人才培养的重要性,提出了建构以项目为导向的旅游志愿服务实践教学模式和政行企校“五共”志愿服务运行模式,以促进高职旅游人才培养和景区志愿服务的常态化。 Based on the concept of volunteer service and the construction of volunteer service in Zhangjiajie tourism scenic spot, this paper reviews the importance of tourism volunteer service in cultivating practical talents of tourism management specialty in higher vocational school. It puts forward the construction of project-oriented teaching practice of volunteer service in tourism Model and political enterprises “Five Communities ” volunteer service mode of operation, in order to promote vocational training of tourism personnel and the normalization of scenic volunteer service.